Your agent finds them.
You just close.
MSProspector watches every list you own — your market, your prospects, your clients — and works whoever is showing buying signals right now.
Find the buyers. Win the meeting. Grow the book — or have us run it.
14 days free in your metro · $0 today, card required — cancel before it renews and you're not billed
The growth engine behind 1,000+ MSPs
94% of MSPs say lead generation and sales is their #1 problem in business. *
And most have already paid for the fixes that didn’t fix it. MSProspector is none of them. It’s the marketing and sales function itself — run by an agent, up to the moment you close.
Teaches you to do it — you still do the work.
Gives you tools — you still find the time.
Sells you activity — you still chase the meetings.
Delivers the leads and the prep. You show up and close.
The whole function, in four modules.
Find → Convert → Close → Upsell. Each module works alone; each makes the next more valuable; Signals and Upsell start with a free 2-week trial. The more of it the agent runs, the more your reps just show up and close.
Lead Signals
Who to call
In-market triggers across your territory, plus a watchlist on your own prospect list.
◇ 14 days free before you payby metro · from $127/mo · both feeds from $191Outreach
Open the conversation
Two legs: AIDO (AI Digital Outreach) on email + LinkedIn, and Phone Outreach — Marketopia's human BDRs. Take either, or both.Your signals get worked the morning they land — email and LinkedIn, written to the trigger. Two emails, then it stops. Never from your real domain. New domains warm over the first 2–3 weeks, so results build — not instant like Signals or Playbooks.
◇ Free preview — the outreach written to your signalsDigital (AIDO) — flat, by sending capacity · from $499/moNot startedHuman (Phone Outreach) — our BDRs call your signals to a held meeting, from $999 per held meeting at the 15/mo pack — the per-meeting rate falls as you commit to volume. See phone options →Sales Playbook
How to win
Preps every meeting to win: the person, the company, the industry — and an average of 102 sales opportunities surfaced per account.*
◇ 2 free playbooks before you pay — no card, no clockpacks from $69/mo · 5 to 50 creditsClient Upsell
Grow what you have
Reads your entire stack — PSA, RMM, cyber, 16 sources and growing — and works your whole client book: lifecycle, gaps, ticket patterns, renewals, QBR prep.
◇ 14 days free before you payfrom $299/mo · by managed clients* An average across generated Sales Playbooks, not a promise for any one account. Every price on this page renders from the one price book.
Three lists. One agent. No more cold marketing.
Cold outreach sprays a list and hopes. Lead Signals only works accounts showing intent — across all three lists you already own. (The fourth place the agent finds leads is your own client book: that is rung 04, Client Upsell, below.)
The market
Every in-market trigger in your metro. Hiring, moves, breaches, dissatisfaction with the incumbent.
Your prospect list
Upload the list you already market to. The agent watches it and tells you the day someone on it goes in-market. Included with Signals, no territory limit.
Your website visitors
Every anonymous visitor to your own site, identified and scored. Requires Marketopia's Website Visitor Tracker to be connected.
From: MSProspector · to you, daily
🔥 3 hot signals in your metro — one is a data breach
Miles Partnership — named in a federal data-breach lawsuit. Call card ready.
Saint Pete MRI & Sleep — breach exposed patient data, HIPAA exposure.
BST Global — hiring IT, no internal team listed.
The agent finds who’s in market
Scored, deduplicated, delivered the morning it happens. Your customer list is a permanent suppression list.
Digital outbound → hands you confirmed interest, in the prospect's own words. Your rep takes it to a meeting.
A human drives it all the way to a held meeting. Best together: warmed prospects answer the phone.
We surface the changes that mean someone needs you.
Not companies that fit a profile — companies where something happened. Every signal arrives with the dated event that put them in play, so your rep has an opening line instead of a list.
Each one is scored, deduplicated against your own client and suppression lists, and delivered the morning it happens — so you know who to call, what to say, and why now.
- A breach or ransomware disclosure
- Hiring an IT manager or director
- The IT lead just left
- Moving or opening a second office
- Actively shopping for a provider
- A municipal or government IT RFP
- Newly registered business
- An SBA loan approved
- Layoffs filed
- A CISA actively-exploited CVE, exposed
- Reviews slipping on their current MSP
- Someone from the company on your website
…and more arriving as sources come online.
Who works the signals — your team, or ours?
A signal only pays if someone acts on it the morning it lands. Outreach is the rung that does the acting, and it has two legs. Take either, take both, or keep it in-house — and change your mind any month.
The agent opens the conversation
Email and LinkedIn, written to the trigger rather than a template, sent the morning the signal lands. Two emails, then it stops. Never from your real domain — new sending domains warm over the first 2–3 weeks, so results build rather than spike. Replies land in your CRM in the prospect’s own words.
flat, by sending capacity · from $499/moA BDR carries it to a held meeting
Marketopia’s callers work the buyers your agent surfaces — warmed by AIDO or cold — and drive each one to a meeting that actually happens. You set the criteria. They showed, or it doesn’t bill. Best together: warmed prospects answer the phone.
per held meeting · from $999 at the 15/mo pack — the per-meeting rate falls as you commit to volume · or a dedicated callerSee your phone options →Held means a company of 5+ employees, dissatisfied with the price, quality, or service of their current IT, and willing to meet to discuss you providing that service — and no more. They show, or it doesn't count as a held meeting.
Your rep opens the day already prepared to win.
Not a list to grind — a briefing. Every morning, for every target, MSProspector answers the five questions that separate a cold call from a closed deal:
The company and the person to approach
Today — because the signal is live now
The trigger: the hire, the move, the breach, the gap
The words — email, LinkedIn, and the call script
A specific reason they should take 15 minutes
40+ hours
of research, by hand
~12 minutes
with MSProspector
Log in, paste a company URL and a contact, and the playbook builds in ~12 minutes — a 26-dimension scan that would take a rep 40+ hours by hand.
Then the Playbook preps the meeting itself: the person, the company, the industry — and an average of 102 sales opportunities surfaced per account.*
The easiest meetings are hiding in your stack.
Reads your entire stack — PSA, RMM, cyber, 16 sources and growing — and works your whole client book: lifecycle, gaps, ticket patterns, renewals, QBR prep.
14 workstations past end-of-life at one client
Refresh quote drafted against their own hardware standard. Revenue up, ticket volume down.
6 new seats, no MFA line on the plan
Security add-on with the risk framing already written. Retention goes up when gaps close before the breach.
Recurring wifi tickets across three sites
A network refresh proposal instead of the fourth truck roll. Service cost becomes project revenue.
We don’t give you a list. We give you a reason to call.
Your territory. Your leads.
Claim a metro and the buying signals generated there are yours. We don't sell the same prospect to five competing MSPs down the road — a lead everyone gets is a race, not a lead.
Scored, not dumped
Every signal is ranked on fit, intent and trigger, then deduplicated against your own clients and suppression list — so your customer list can never be sold back to you.
Sales Playbooks included
Every plan bundles a monthly allowance, so the meeting the signal earns you is prepped without a second purchase.
Built by MSP sales experts
Marketopia has spent 12 years running marketing and lead generation for the IT channel — 1,000+ MSPs. This is that motion, run by an agent.
Shared territories carry 4–12 MSPs per metro depending on market size; exclusive means you are the only one. From $127/mo.
Three levels. You pick where the work stops being yours.
Same agent, same signals, same price book. The only question is the handoff point — and you can move up a level any month.
You run it
The agent finds and preps; your team does the outreach and the close.
The agent runs it
AIDO opens the conversations. You get replies, not lists — quoted in your CRM.
We run it
Our callers carry it to a held meeting. You show up with the playbook in hand.
Every level is month to month except where we reserve something for you. Pay any software line yearly and get one month free.
Software is monthly. Data is per contact. Appointments are per meeting.
That’s the whole grammar. No discount columns, no bundles to decode, and commitment only where we reserve something for you.