Your agent finds them.
You just close.
It works your territory overnight — so you wake up to buyers, not busywork.
Stop buying cold lists and chasing dead leads. Your agent works your territory around the clock — surfacing the businesses that just got breached, posted an IT role, or won a contract, briefing you on every one, and drafting the opener. You start the day with buyers who have a reason to take your call.
Built by Marketopia — 12 years inside the MSP channel.
MSProspector · Lead Signals
LiveToday's signals
Austin, TX · breach · detected 23h ago
👤 Dana Whitfield · Vice President
~$4–8k/mo potential (est.)A 31-person design firm in Austin, posted to a ransomware leak site this week — their data is actively exposed.
What to say: Hi — I know this is out of the blue, but I saw Lakeside was listed on a ransomware leak site this week and wanted to reach out directly…
Open in MSProspectorRound Rock, TX · breach · detected 23h ago
👤 Maria Solano · Vice President
~$8k+/mo potential (est.)Appeared on a ransomware extortion site this week — patient data is actively at risk across a multi-location practice.
What to say: Hi, I'm reaching out because Riverbend Dental was just posted on a ransomware leak site this week, and we work specifically with healthcare practices…
Open in MSProspectorBuilt by Marketopia — 12 years deep in the MSP channel.
Over 1,000 companies can’t be wrong
One engine
Get the lead.
Run the play.
Close the deal.
One agent that gets you the lead, hands you the play to win the meeting, and drafts the opener — so you find the deal before your competitor knows it exists.
Lead Signals
Every morning, the in-market buyers in your metro land on your desk — with the dated event that put them in play, the decision-maker, and how to reach them. Own your territory; your competitor can't see your leads.
Powered by 199+ proprietary intelligence sources scanned daily — breach disclosures, hiring surges, funding & M&A, expansions, tech-stack gaps, and buying intent — so every trigger is a real, dated event, not a guess.
- IT Lead Signals — SMBs that need managed IT, cloud, security, and compliance.
- AI Lead Signals— businesses adopting AI & automation, the fastest-growing demand.
- Delivered ready to work — contact, opener, one click into your CRM: TGM, GoHighLevel, and any GHL-based platform.
Sales Playbook
Found one worth pursuing? Generate a cited 70+ page, 26-dimension Sales Playbook in minutes — cyber exposure, tech stack, growth signals, the buying committee, and AI-built talking points. Then turn it into a branded, client-ready leave-behind and PowerPoint in one click — your logo, their findings, ready to present and hand over.
- Walk in and surface problems they didn't know they had — each mapped to how you solve it.
- One-click branded leave-behind + PowerPoint — present it live, then leave it behind.
- Every claim sourced and cited — not a black box.
- Credits included with every Lead Signals subscription.
The math of preparation
Forty hours of prep,
done in minutes.
From research to the room
Don't just show up informed.
Show up with a presentation.
Other tools hand your rep a pile of data. MSProspector hands them a plan to run the meeting — and a branded deliverable to leave behind that the prospect won't forget.
Walk in already prepared
The buying committee, their cyber gaps, their stack, and AI-built talking points — so the very first impression is “this MSP did their homework on us.”
Uncover what they didn't know
Surface 100+ ranked opportunities across 26 categories — problems they hadn't connected to risk yet, each mapped to exactly how you solve it. Every conversation becomes a multi-service deal.
Present it — then leave it behind
One click turns the Sales Playbook into a tailored, logo-branded leave-behind and PowerPoint. Present it live, hand it over, and be the most prepared MSP they've ever met.
“After signing up with Marketopia, the leads just kept coming in and coming in and coming in… so much that we had to actually dedicate a salesperson to follow those leads.”
“Nothing better than starting each day with new qualified leads to pursue — buyers I'd never have found on my own.”
“I thought I had one opportunity at my prospect. Now I'm armed with 102 opportunities to discuss. The preparation is unbelievable.”
One MSP, both products — find the buyers, then win more and win bigger.
Why MSProspector
Built for how MSPs win.
What you get here — and nowhere else.
Your leads stay yours
Claim a metro and we never sell those signals to a competitor — at any price. The big data vendors sell the same record to everyone; we don't.
Tuned to how MSPs close
Scoring built on Marketopia's 12 years in the channel — who actually buys managed services, not generic firmographics.
Act with confidence
Every lead comes with the receipt — the dated breach, RFP, or renewal that put them in play. You know exactly why to call. No black box.
Buyers you'd never find
We surface in-market buyers from breach filings, RFPs, renewals, and dozens more signal streams you'd never think to check — fused into one scored feed. You get the lead and the receipt; the recipe stays ours.
Honest comparisons
“Why not just…”
…ZoomInfo or the big intent platforms?
$25k–100k/yr for an opaque score, no local timing, no MSP fit. Here every signal is local, timed, and explained — priced for an MSP.
…Robin Robins or Paul Green?
They teach you to fish. We hand you the fish — in your metro, today — with the contact and the opener.
…a DIY data + outreach stack?
Several tools, several contracts, no fusion — and you still own none of the data or the timing. We fuse 120+ 199+ sources, score them, and deliver one feed you own.
Pricing
Claim your territory.
Start free.
Put your agent to work on one metro — buyers found, briefed, and ready every morning. Your first week is free, and your first 2 Sales Playbooks are on us.
Own a metro and every in-market buyer there is yours. Pick IT, AI, or both. Pricing scales by metro size and exclusivity — shared metros start at the figures below.
- First week free — try before you buy
- Exclusive = annual · Shared = month-to-month
- Sales Playbook credits included every month
Want the full breakdown of metros, tiers, and bundles? See full pricing →
Common questions.
How does territory exclusivity work?
Take a metro (CBSA) and it's yours — we won't sell those same Lead Signals to another MSP at any price. Your leads stay your leads.
Where do the Lead Signals come from?
199+ public and licensed sources — buying intent, breach & compliance filings, attack-surface recon (incl. CISA actively-exploited CVEs), municipal RFPs, new-business filings, SBA loan approvals, layoffs, review-reputation slippage, org changes, and site de-anonymization — fused, scored, and deduped into one feed.
What's in a Sales Playbook?
A 70+ page, 26-dimension Sales Playbook: company intelligence, NIST CSF 2.0 posture, the buying committee, 100+ ranked opportunities, and ready-to-send outreach. Every claim is sourced and cited — and it converts to a branded client deliverable in one click.
Can I give it to the client?
Yes. One click turns any Sales Playbook into a tailored, logo-branded leave-behind — exported as both PDF and PowerPoint. Present it live in the meeting and hand it over after: the prospect remembers the MSP who walked in with a plan, not a pitch.
Does it work for non-MSPs?
Yes — any B2B sales motion. We're MSP-focused because we ARE MSPs (Marketopia has worked with thousands), but the engine is industry-agnostic.
Do credits roll over?
Yes — Sales Playbook credits roll over 90 days. Monthly and quarterly plans are no-commitment; cancel anytime.
Is the data accurate?
Every signal shows the dated event that fired it, and every Sales Playbook claim carries a source citation. The receipt, not a black box.
One new client a year pays
for it many times over.
A closed managed-services client is worth ~$30k/yr and $75k+ lifetime. Put your agent to work free — your first week and your first 2 Sales Playbooks are on us.