MSProspector

Pricing

Three modules. Buy one. Or compound all three.

In-market buyers in your metro, every morning — from $127/mo.

First week free · unlimited signal volume — you never pay per lead · Sales Playbooks included · Client Upsell priced separately.

Start with a Lead Signals subscription — claim your territory and your agent works it every morning, with Sales Playbooks included. Need more Sales Playbooks than your plan includes? Top up anytime. Want it worked for you? Marketopia runs the outreach on your signals — digital and on the phone. Every Sales Playbook runs the full 26-dimension pipeline — no upcharges for extras.

Three modules. One system.

Each one works on its own. Each one is worth more with the one before it. One is great. Two is better. Three is where the growth actually compounds — because the third sells to clients who already trust you.

01Who to call

Lead Signals

Named businesses in your territory caught in a buying moment — dated, sourced, on your desk each morning.

On its own, a signal is a name and a reason. Someone still has to work it.

From $127/mo
02How to win

Sales Playbooks

For any account: their exposure, their stack, the buying committee, the objections, the opener — cited, so you can use it in the room.

Now you know who and how. You still only grow by winning new logos.

From $15 a report — included with Signals
03Grow what you have

Client Upsell

Connects the PSA, RMM and M365 you already run and finds the backup gaps, license waste, EOL hardware and unbilled seats sitting in your existing book — dollarized, per client.

This is the one that pays for the other two, because it sells to people who already trust you.

From $299/mo

Add to any module

Turn every signal into an appointment.

AIDO messages the likely decision maker on LinkedIn and by email the moment a signal lands — first thing, while it’s still news. BDR puts real people on the phone until it’s a booked appointment. Unless you already run a sales desk that works every lead, the same day, every day — this is what makes the signals pay.

Lead Signals · territory subscription · Sales Playbooks included

Own your market.

Lead Signals is a subscription to the in-market buyers in your metro — your agent surfaces them every morning with the dated event that put each one in play, and Sales Playbooks are included to win the meeting. First-come, first-served: claim your territory and competitors can't. Shared plans start with a free week — exclusive is an annual, 12-month commitment (prepay the year and get one month free).

IT Lead Signals

from $447/ mo

Exclusive metro · 12-month term · price scales by metro size · or shared from $127/mo, month-to-month

  • All IT buying signals in your metro
  • Includes Sales Playbook deep-dives
  • Unlimited team seats
Best value

IT + AI Lead Signals

from $670/ mo

Both feeds, one exclusive metro · 12-month term · ~1.5× one feed · scales by metro size

  • Every IT and AI buyer in your metro
  • The widest demand coverage available
  • Includes Sales Playbook deep-dives + unlimited seats
Claim your territory

AI Lead Signals

from $447/ mo

Exclusive metro · 12-month term · price scales by metro size · or shared from $127/mo, month-to-month

  • Every AI/automation adopter in your metro
  • Includes Sales Playbook deep-dives
  • Unlimited team seats
Exclusive — you're the only MSP who sees these leads. Billed monthly on a 12-month term; price scales by metro size (exact figure shown at checkout).
Shared (month-to-month) — from $127/mo, split with up to 3 MSPs when you want flexibility over exclusivity.
First week free on any plan — work real leads before you pay. A card is required; it auto-continues at the plan price after 7 days (cancel anytime within the first week).

Client Upsell · grow the clients you have

Flat tiers. Published prices. First month free.

Connect your PSA, RMM, and Microsoft 365 — Client Upsell finds the backup gaps, license waste, end-of-life hardware, and unbilled seats across your whole client base. Priced by how many clients you manage. Annual pays for 11 months.

Starter

≤ 25 managed clients

$299/mo

or $3,289/yr

Start free month

Growth

26–100 managed clients

$599/mo

or $6,589/yr

Start free month

Professional

101–250 managed clients

$1,099/mo

or $12,089/yr

Start free month

Scale

251–500 managed clients

$1,799/mo

or $19,789/yr

Start free month

Enterprise

501–1,000 managed clients

$2,999/mo

or $32,989/yr

Start free month

Managing 1,000+ clients? Every plan starts with a free month — connect your stack, see the findings, then decide. Learn more about Client Upsell →

Add-on · more Sales Playbooks

Need more Sales Playbooks?

Your Lead Signals subscription includes Sales Playbooks every month. Burn through them? Top up with a pack below — or run one-off Sales Playbooks pay-as-you-go. No subscription required to start.

Not ready to buy?

Try it free first — your first 2 Sales Playbooks are on us.

No credit card required. Run one on a prospect and one on a client, then come back and pick a pack.

💰

GROW Community member or paying annually? Save up to 30%.

GROW members: connect The Growth Machine to your account and the 15% discount auto-applies. Annual prepay stacks another 15%. See details below →

Cancel anytime. Monthly and quarterly subscriptions are no-commitment — change tier or cancel from your billing portal whenever you want. Unused monthly credits stay valid for 90 days from when they're granted; annual prepay credits stay valid for 365.
No commitment

Pay-as-you-go

1 Sales Playbook · one-time

$15

$15.00 per Sales Playbook

5-pack

5 Sales Playbooks · billed monthly

$69/ mo

$13.80 per Sales Playbook

Save 8% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

Popular

10-pack

10 Sales Playbooks · billed monthly

$129/ mo

$12.90 per Sales Playbook

Save 14% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

25-pack

25 Sales Playbooks · billed monthly

$299/ mo

$11.96 per Sales Playbook

Save 20% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

50-pack

50 Sales Playbooks · billed monthly

$549/ mo

$10.98 per Sales Playbook

Save 27% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

Best value (monthly)

100-pack

100 Sales Playbooks · billed monthly

$999/ mo

$9.99 per Sales Playbook

Save 33% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

250-pack quarterly

250 Sales Playbooks · billed quarterly

$2249/ qtr

$9.00 per Sales Playbook

Save 40% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

Best per-Sales Playbook rate

500-pack quarterly

500 Sales Playbooks · billed quarterly

$3999/ qtr

$8.00 per Sales Playbook

Save 47% vs single-report pricing

Includes 15% GROW partner discount + volume savings

Cancel anytime

Every tier includes

  • Full company intelligence — firmographics, leadership, recent developments
  • 26-category opportunity scan + AI-prioritized insights
  • NIST CSF 2.0 cybersecurity posture assessment
  • Buying-committee mapping (verified contacts)
  • Custom sales playbook with trigger events + objection handling
  • Recent news, breach history, hiring activity, and compliance posture
  • Generated outreach (email + LinkedIn + call script)
  • The Growth Machine push integration
  • Source citations + confidence ratings on every fact

Scale beyond software

Want it worked for you?

Your agent finds and briefs the buyers. When you want someone to work them, Marketopia runs the outreach on your signals — digitally and on the phone.

Digital outbound · by Marketopia

AI Digital Outbound (AIDO)

Multi-touch email and LinkedIn written to each buyer's real trigger — not a generic template. The reach of an SDR team, without hiring one.

Talk to Marketopia →

AI Sales Tools by Marketopia.

Appointment setting · by Marketopia

Callers who book the meetings

Dedicated BDRs trained on how MSP buyers buy — they call the buyers your agent surfaces and set held appointments, so your team just closes.

Talk to Marketopia →

Lead Gen & Appointment Setting by Marketopia.

Discounts available

Annual prepay — 15% off

Toggle Annual at the top of this page, pick a pack, and the 15% discount applies automatically at checkout. You pay 12 months upfront and get the full year of credits granted at once. No code needed.

GROW Community members — 15% off (auto-applied)

Active GROW Community members get 15% off every subscription tier, automatically applied at checkout. Connect The Growth Machine in Settings → Integrations and the discount applies the next time you check out.

GROW + Annual prepay — 30% off (stacked, auto-applied)

GROW Community members who choose Annual get a combined 30% off. The discount is applied as a single coupon at checkout — no code, no email.

Need 1,000+ Sales Playbooks / month?

Custom enterprise tier with white-label, multi-org, SSO, and dedicated support. Talk to us.

Contact sales

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