Revenue intelligence for MSPs and VARs
The Sales Playbook
Win the deal. Then win more of it.
Every Sales Playbook scans a prospect’s public footprint across 26 opportunity categories and surfaces 100+ ranked opportunities, with talking points and the likely decision-makers. You arrive at the first meeting knowing what is broken, what it is worth, and who signs — so you sell the whole problem instead of the one thing they asked about. A strong starting point for the conversation, not a proposal; final validation needs an on-site review.
Core IT Infrastructure
3 categoriesThe foundation. Hardware, software, and cloud — where most MSPs already deliver.
AI & Emerging Technology
4 categoriesWhere the conversation is going. Specific AI workloads, not generic “AI strategy.”
Security & Compliance
2 categoriesITIL 4-aligned cyber + the regulatory matrix mid-market prospects are usually wrestling with.
Web, Marketing & Sales
8 categoriesTop-line revenue opportunities most MSPs leave on the table because they aren’t marketing experts. Marketopia is.
Communications & Connectivity
3 categoriesCarriers, ISPs, voice — recurring-revenue lines most prospects already pay a vendor for.
Data & Operations
3 categoriesAnalytics, continuity, and the ITIL practices that mature prospects need next.
People & Physical
3 categoriesAugmentation, physical security, and the AV/collab stack that shows up in most modern offices.
The cost
What unprepared meetings cost MSPs.
Reluctant prospects stay reluctant
Prospects guard information from people who haven't earned the right to ask. Showing up cold tells them you didn't bother. Trust never builds.
Bad first impressions don't recover
An unprepared first meeting says you treat their business as transactional. Even if the next meeting goes well, the early frame is hard to break.
Smaller first deals
When you don't know what's broken, you can only sell what they ask for. They ask for the obvious — never the highest-margin solutions.
Empty annual technology plans
QBRs without opportunity intel become status updates. Cross-sell never happens. The client churns to a competitor who came prepared.
The difference
Walk in already knowing.
MSProspector replaces 15 minutes of Google with a cited, 70+ page, MSP-grade Sales Playbook. Generated automatically. Ready before you finish your coffee.
Named buying committee
5–10 named contacts with titles and verified emails. You know who signs, who influences, and who to copy on the proposal — before the first meeting.
NIST CSF cybersecurity baseline
An automated NIST CSF 2.0 assessment surfaces the gaps a competent prospect cares about. Walk in already knowing where they're exposed.
100+ ranked opportunities
Across cybersecurity, cloud, AI, telephony, marketing, lead gen, and 20+ more categories. Every QBR fills the annual technology plan with high-margin work.
Side by side
15 minutes of Google vs. MSProspector.
| What you get | 15 min of Google | MSProspector |
|---|---|---|
| Time to prepare | 15 minutes of clicking | 15 minutes — automated |
| Company overview | Homepage skim | Cited 70+ page Sales Playbook |
| Named buying committee | Maybe one LinkedIn name | 5–10 contacts with verified emails |
| NIST CSF cybersecurity gaps | Not in scope | Full NIST CSF 2.0 assessment |
| Cross-sell opportunities | Whatever the prospect volunteers | 100+ ranked across 26 categories |
| Talking points / playbook | You make them up on the drive over | Generated, ready to forward to your team |
| Source citations | Your memory | Every claim cited and linkable |
| First impression | "Did they even look us up?" | "You know more about us than our last vendor." |
Marketopia is the lead-generation engine for technology companies — marketing, appointment setting, sales enablement, and The Growth Machine, all under one roof. Grow smarter, not harder.
One chain, five stages
Find. Convert. Win. Grow. Prove.
Each one earns its keep alone. Run them together and the same account shows up three times — as a lead, as a win, and then as a client you keep growing.
Lead Signals
Businesses in your territory caught in a buying moment — a breach disclosed, an IT role posted, a compliance deadline landing, a competitor's contract ending. Dated, sourced, and on your desk each morning.
Sales Playbook
The how-to-win for a specific account: their exposure, their stack, the buying committee, the objections you'll hear, and the opener. Cited, so you can repeat it in the room without guessing.
Client Upsell
Connect the PSA, RMM and M365 you already run. We find the backup gaps, license waste, EOL hardware and seats you're not billing for — dollarized, per client, ready to send.
Between every signal and every sale sits the same gap: someone has to work it, the same day, every day. AIDO and the BDR desk are how Marketopia closes it for you.
See all 26 on a real prospect.
~15 minutes each, from $15. Walk into your next first meeting with 100+ potential opportunities, AI-prioritized from public sources with talking points and the likely decision-makers — so you sell the whole problem, not the one thing they asked about. The starting point for the conversation, not a finished proposal — final validation belongs to you and the prospect.
Get a Sales Playbook