MSProspector Blog
Playbooks for MSP and VAR sales.
Field-tested guides on prospecting, first meetings, buying committees, QBRs, cross-sell, and cybersecurity baselines. Written for MSP owners, vCIOs, BDRs, and AEs by Marketopia.
May 5, 2026 · Marketopia
MSP Buying Committees: Who to Email, Who to Copy, Who Signs
MSP deals stall because reps miss the committee. Learn the 7 roles that decide on IT services at 50–500 person companies, and who to email, copy, and close.
Read the playbookMay 5, 2026 · Marketopia
100+ Cross-Sell Opportunities Hiding in Every MSP Client Book
Every MSP client has 30–50 unsold opportunities across 22 categories. Here's how to find them, price them, and close them without sounding pushy.
Read the playbookMay 5, 2026 · Marketopia
MSP First Meeting Preparation Checklist (and Why Most MSPs Skip It)
A 12-point checklist MSP owners and BDRs can use to walk into every first meeting fully prepared — and close more deals.
Read the playbookMay 5, 2026 · Marketopia
MSP Prospect Research: What 4 Hours of Manual Work Should Actually Produce
A complete MSP prospect research checklist: 9 artifacts, 22 enrichment signals, and how to produce them in 15 minutes instead of 4 hours.
Read the playbookMay 5, 2026 · Marketopia
The MSP QBR Playbook: How to Fill Every Annual Technology Plan with Cross-Sell
Run MSP QBRs that fill annual technology plans with ranked, dollar-sized opportunities. Four-section framework, meeting agenda, and a 15-minute prep system.
Read the playbookMay 5, 2026 · Marketopia
NIST CSF 2.0 for MSPs: A Complete 15-Minute Cybersecurity Baseline
Learn how to run a fast, credible NIST CSF 2.0 cybersecurity baseline on any prospect — and turn every gap into a recurring-revenue conversation.
Read the playbook