Straight answers
Frequently asked questions.
What MSProspector costs, where the signals come from, who owns a territory, and what happens on day 15. If your question is not here, start a free trial and ask us inside the product.
What MSProspector is
What is MSProspector?
MSProspector is an agentic prospecting and revenue-intelligence platform built specifically for MSPs (managed service providers) and VARs. It does three jobs a salesperson usually has to do alone: it finds the businesses in your territory that are actively shopping for IT, cybersecurity or AI help; it researches each one into a cited sales playbook; and it can work the outreach for you by email, LinkedIn and phone. It is built by Marketopia, which has worked with thousands of MSPs since 2014.
Who is MSProspector for?
MSProspector is for MSPs, VARs and IT solution providers who sell managed services, cybersecurity, cloud and AI projects to small and mid-sized businesses — and for technology vendors who want to arm their MSP channel with in-market leads. It is most useful for firms with a defined geographic territory and at least one person responsible for new business, whether that is the owner, a BDR or a full sales team.
How is MSProspector different from ZoomInfo, Apollo or Clay?
ZoomInfo, Apollo and Clay are general-purpose contact databases: they tell you who exists. MSProspector tells you who is in the market right now and why — every signal carries the dated event that triggered it, such as a disclosed breach, a posted IT role, a filed RFP, a compliance deadline or a competitor's contract ending. It is also channel-native rather than retrofitted: the scoring, the 26 opportunity categories and the NIST CSF 2.0 baseline are built for how MSPs actually sell. And it is sold per territory rather than per contact record, so the leads in your metro are not resold to the MSP down the road.
Is MSProspector a marketing agency, a coaching program, or software?
MSProspector is software, with optional done-for-you outreach. That is a different model from an MSP marketing coaching program (which sells you training and campaign templates to run yourself) and from a marketing agency retainer (which runs campaigns on your behalf but usually does not hand you the underlying buying signals). With MSProspector you own the signal feed and the research; you can work it in-house, or add AIDO Reach for automated email and LinkedIn or Phone Outreach for our BDRs to call it. Marketopia, the company behind MSProspector, does offer full-service channel marketing separately.
Lead Signals
Where do MSProspector's lead signals come from?
MSProspector fuses 213+ public and licensed sources into one scored feed: buying-intent data, breach disclosures and ransomware leak-site listings, compliance filings, attack-surface reconnaissance including CISA actively-exploited CVEs, municipal RFPs, new-business registrations, SBA loan approvals, layoff notices, IT job postings, review-reputation slippage, leadership changes and website de-anonymization. Signals are deduped, scored and delivered every morning with the dated event attached.
How does territory exclusivity work?
MSProspector sells lead signals by metro (US Census CBSA). A shared territory is capped at 4–12 MSPs depending on market size, so a signal is never blasted to a list. An exclusive territory means those signals go to you and to nobody else at any price, for a 12-month claim. Signals route on an exact metro match, and your own customer list is suppressed automatically so you are never sold a lead you already serve.
How much does MSProspector cost?
MSProspector Lead Signals starts at $127 per month for a shared small metro and scales with market size and exclusivity; Sales Playbooks start at $15 per report or $69 per month for a credit pack; Client Upsell starts at $299 per month by managed-client count; AIDO Reach starts at $499 per month. Lead Signals and Client Upsell both start with a 14-day free trial — $0 is due at signup and nothing is charged until day 15. Annual billing is 11 months for 12.
Is there a free trial, and does it need a credit card?
Yes. MSProspector Lead Signals and Client Upsell each start with a 14-day free trial. Creating an account takes no card. Starting a trial does take a card — it is a real subscription with the first charge deferred — so $0 is due at signup and nothing is charged until day 15. Cancel before it renews and you are not billed. Exclusive territory, AIDO Reach and Phone Outreach do not trial, because each one reserves capacity or spends real money the day it starts.
Working the signals
Can MSProspector do the outreach for me — email, LinkedIn and phone?
Yes. MSProspector separates finding a buyer from working one. AIDO Reach sends an email and a LinkedIn direct message to the likely decision-maker the morning a signal lands, while the triggering event is still news, and hands your rep a reply rather than a name. Phone Outreach puts Marketopia's own BDRs on the same signals and calls them through to a held meeting. You can run either, both, or neither and work the feed yourself.
How many touches does it take to book a meeting with an MSP prospect?
Across B2B technology sales, a single channel rarely converts on its own — most booked meetings come from a sequence of six to twelve touches spread across email, phone and LinkedIn over two to three weeks, not from one well-written email. The practical implication for MSPs is that channel coverage matters more than message polish: a prospect who ignores email may answer the phone, and a prospect who never answers an unknown number may accept a LinkedIn request. MSProspector is built around that reality — signals arrive with the decision-maker's email, direct dial and LinkedIn profile so all three lanes can run on the same person.
Does MSProspector integrate with my CRM or PSA?
Yes. Signals push in one click to TGM, GoHighLevel and any GHL-based platform, and Client Upsell findings land in ConnectWise, Autotask and HaloPSA pipelines, plus Quoter and ScalePad Lifecycle Manager. MSProspector reads your PSA, RMM and Microsoft 365 tenant read-only — it never writes to your production systems to gather data.
Sales Playbooks
What is in an MSProspector Sales Playbook?
An MSProspector Sales Playbook is a 70+ page, 26-dimension research report on one company, produced in about 15 minutes. It covers company intelligence and leadership, a NIST CSF 2.0 cybersecurity baseline, the observable technology stack, the likely buying committee with verified contacts, 100+ ranked cross-sell and upsell opportunities, the objections to expect, and an opener written for that account. Every claim carries a source citation.
Can I give a Sales Playbook to the prospect or client?
Yes. One click converts any MSProspector Sales Playbook into a logo-branded leave-behind exported as both PDF and PowerPoint. It is designed to be presented live in the meeting and handed over afterwards, which is the point: the prospect remembers the MSP who walked in with a plan instead of a pitch. Generic enrichment tools give you raw data with nothing to present.
Do Sales Playbook credits roll over?
MSProspector Sales Playbook credits roll over for 90 days. Monthly and quarterly playbook plans carry no long-term commitment and can be cancelled any time. Every Lead Signals subscription includes playbook credits each month at no extra cost.
Client Upsell
What does MSProspector Client Upsell find in my existing client base?
MSProspector Client Upsell connects to your PSA, RMM and Microsoft 365 read-only and finds revenue you are already entitled to: servers billed as backed up that are not, Microsoft 365 licenses purchased and never assigned, hardware past warranty or operating systems past end-of-life, and seats you deliver service to but never added to the agreement. Each finding is dollarized per client and formatted for a QBR or an annual technology plan.
How much revenue is hiding in an average MSP client book?
Most MSP clients carry 30–50 unsold opportunities across the 26 categories MSProspector scans, and the four leak categories it measures directly — backup gaps, unused Microsoft 365 licenses, end-of-life hardware and unbilled seats — are typically the fastest to close because the evidence comes from the client's own systems. Expanding an existing client generally costs a fraction of acquiring a new one, which is why most MSPs find their next quarter's growth in the book they already have.
Data and trust
Is MSProspector's data accurate?
Every MSProspector signal displays the dated event that fired it, and every Sales Playbook claim carries a source citation, so a rep can check the evidence before making a call. That is a deliberate design choice: a black-box score cannot be verified, argued with, or safely repeated to a prospect. Contact data is verified before delivery, and a signal without a reachable decision-maker is held rather than shipped.
Does MSProspector work for non-MSPs?
Yes — the engine works for any B2B sales motion. MSProspector is MSP-focused because Marketopia is an MSP-channel company and the scoring, categories and playbooks are calibrated for that buyer, but the underlying signal fusion and research are industry-agnostic. Technology vendors also use it to supply in-market leads to their MSP partners.
Can a technology vendor use MSProspector for its MSP channel?
Yes. Vendors use MSProspector to give partners something most channel programs never deliver: named, in-market buyers in each partner's own territory, with the triggering event and the buying committee attached. That is materially different from handing partners a MDF budget, a webinar deck or a shared lead list, because the signals route exclusively to the partner who owns that metro. Contact Marketopia for channel-wide deployment.
How fast can an MSP start seeing signals?
Lead Signals begin delivering to your feed within a day of claiming a territory, and the 14-day free trial is designed to be long enough to judge real output rather than a demo. The done-for-you lanes ramp more slowly and MSProspector says so before purchase: AIDO Reach needs roughly three to four weeks for its sending domains to warm, and Phone Outreach runs a three-month program because callers have to be trained on your offer and your qualification criteria.
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