Built for MSPs and VARs
Walk into every MSP meeting already knowing.
Arrive prepared to win — and win big.
Drop in any company URL. In 15 minutes, MSProspector builds a cited 10-page Playbook — the buying committee, NIST cybersecurity gaps, and 80+ ranked cross-sell opportunities with the outreach ready to send. Built for MSPs and VARs. Your first 2 Playbooks are free.
Every factual claim is sourced and cited.
“This is mind-blowing. I thought I had one opportunity at my prospect, but now I am armed with 102 opportunities to discuss! The preparation this gives you is unbelievable. I am just blown away at what this does.”
Two ways to use it
Win bigger new logos. Grow every client you already have.
New prospects → bigger first deals
Uncover opportunities you didn't know existed. Find your vectors in. Run a complete business and technical assessment before you walk in the door, so you arrive prepared to expand the deal — not pitch a single product. Bigger deal size. Bigger close ratio.
Existing clients → bigger book
Fill every annual technology plan and QBR with cross-sell and upsell opportunities that help your client's business thrive. Especially powerful for opening doors with high-margin AI and Growth solutions your clients don't realize you even offer.
Built by Marketopia — 12 years deep in the MSP channel.
Endorsed across the channel
•“This looks great.”— Sean Moreno, The 20
What you get
Everything in your Playbook, in 15 minutes.
Company Intelligence
Leadership, financials, news, recent developments. Sourced and cited.
Person Profile
Background, communication style, conversation starters, common ground. Walk in like you've known them for years.
NIST Cybersecurity Assessment
Full NIST CSF 2.0 posture analysis with priority gaps. Speak the prospect's compliance language.
Buying Committee
LinkedIn-deep-link-mapped decision makers, signers, and influencers. Know who to copy on the email.
80+ Tech Opportunities
Identified across hardware, software, cloud, AI, cybersecurity, marketing, lead gen, print/copy, telecom, website. Each with talking points and business impact.
Sales Playbook
Custom-generated outreach scripts, objection handlers, meeting agenda, and email/LinkedIn templates. Ready to send.
From generic pitch to earned trust.
Before MSProspector
- 4 hours of manual research per prospect or QBR
- Generic discovery questions
- “Tell me about your business”
- Walk in cold; pitch one product
- Hope for a meeting; leave revenue on the table
After MSProspector
- 15 minutes of automated research
- Specific, contextual questions
- “I noticed you posted 3 attorney roles and your portal still loads on Server 2012 — what's the plan?”
- Walk in prepared; expand every deal and QBR
- Win more than your fair share — and grow every client
Pricing
Pay once, or save with a pack.
Discount available for GROW Community members and annual prepay.
How it works
Three steps. 15 minutes.
STEP 01
Drop in a URL.
Company website, LinkedIn, anything that identifies the prospect.
STEP 02
AI does 4 hours of research in 15 minutes.
Scrapes the public web, runs through 25 enrichment signals, generates the full Playbook.
STEP 03
Walk into the meeting.
Read the Playbook, copy the talking points, send it to your team.
Frequently asked questions.
Does it work for non-MSPs?
Yes — any B2B sales motion. We're MSP-focused because we ARE MSPs (Marketopia has worked with thousands), but the engine is industry-agnostic.
Where does the data come from?
Public sources: company websites, news, LinkedIn, ATS job boards, DNS / TLS / web tech signals. Every factual claim is sourced and cited.
What about privacy?
Playbooks compile only what subjects have voluntarily made public. We don't infer protected-class data.
Do credits roll over?
Yes — 90 days.
Can I cancel anytime?
Yes, monthly and quarterly plans are no-commitment. Cancel from the billing portal.
Is the data accurate?
Every fact has a source citation. Hover the [1][2] superscripts on any claim to see the URL it came from.