For cloud solution providers
The businesses about to move
— or already paying for cloud they do not use.
You sell migrations and then you sell the seats, so you win twice when you catch a company at the moment its on-premises world stops making sense: a server reaching end of life, a merger that leaves two tenants, growth that outruns the current setup. And in your existing base, the revenue is in the licenses nobody is using.
Also called: CSP · Microsoft CSP partner · cloud services provider · cloud consultancy · Microsoft 365 partner · Google Workspace partner
Opportunities scored for how you sell
Every signal is scored against the opportunity categories the engine tracks. For CSPs, these are the ones that turn into revenue:
- Cloud & Infrastructure Services
- Software & Productivity
- Backup, DR & Business Continuity
- Data & Business Intelligence
- AI Projects & Implementation
- Cybersecurity
A dated reason to call
- End-of-life servers and operating systems in their environment
- A merger that leaves two tenants or two email platforms
- Fast headcount growth or a new location
- Migration, collaboration or Microsoft 365 roles posted
- A compliance requirement that their current setup cannot meet
Why the generic tools miss your buyers
Cloud intent data is about vendors evaluating platforms; your buyer is a 60-person company whose server warranty just expired, and no national database notices that.
Lead Signals is sold by territory, not per lead. Claim a metro exclusively and every in-market buyer there is yours alone — or share one and still beat everyone prospecting blind. Every territory includes Sales Playbook credits, so the agent briefs you on the buyers it finds. See territory pricing.
The B2B industries your buyers are in
Sell them IT. Then help them grow.
Most of the companies Lead Signals surfaces are not technology companies — they are the accountants, brokers, contractors and manufacturers in your territory who need IT. Those same industries are where Prospecting Pros, Marketopia's B2B growth engine, runs pipeline for its own clients. When a signal in your feed lands in one of these industries, it is tagged, so you can sell them IT today and refer them for growth tomorrow.
- Commercial insurance brokers
- CPA & outsourced accounting
- Commercial janitorial & facility services
- Staffing & recruiting
- Commercial HVAC & mechanical
- Commercial electrical & plumbing
- Business & corporate law
- Specialty construction
- Industrial manufacturing & distribution
- Commercial property services