For value-added resellers
Who is buying hardware,
software and seats this quarter.
You sell projects and refreshes, so you need to know who is about to spend — not who fits a profile. A company that just filed, moved, hired forty people or won a contract has a procurement coming. Reaching them before the RFP is written is the difference between setting the spec and bidding against it.
Also called: VAR · IT reseller · solution provider · hardware reseller · technology reseller
Opportunities scored for how you sell
Every signal is scored against the opportunity categories the engine tracks. For VARs, these are the ones that turn into revenue:
- IT Hardware & Infrastructure
- Software & Productivity
- AV, Collaboration & Meeting Rooms
- Printers, Copiers & Document Management
- Telephony & Unified Communications
- Physical Security & Access Control
A dated reason to call
- A new office, warehouse or location opens
- Headcount jumps — dozens of roles posted at once
- A government or municipal IT RFP is published in your territory
- A federal or state contract is awarded to a local company
- An SBA loan or a funding round closes
Why the generic tools miss your buyers
Reseller margins do not survive a $30,000-a-year intent platform, and a national database does not know a local company just signed a lease.
Lead Signals is sold by territory, not per lead. Claim a metro exclusively and every in-market buyer there is yours alone — or share one and still beat everyone prospecting blind. Every territory includes Sales Playbook credits, so the agent briefs you on the buyers it finds. See territory pricing.
The B2B industries your buyers are in
Sell them IT. Then help them grow.
Most of the companies Lead Signals surfaces are not technology companies — they are the accountants, brokers, contractors and manufacturers in your territory who need IT. Those same industries are where Prospecting Pros, Marketopia's B2B growth engine, runs pipeline for its own clients. When a signal in your feed lands in one of these industries, it is tagged, so you can sell them IT today and refer them for growth tomorrow.
- Commercial insurance brokers
- CPA & outsourced accounting
- Commercial janitorial & facility services
- Staffing & recruiting
- Commercial HVAC & mechanical
- Commercial electrical & plumbing
- Business & corporate law
- Specialty construction
- Industrial manufacturing & distribution
- Commercial property services