For managed security service providers
The companies that were just
told they have a security problem.
Nobody buys a SOC on a Tuesday because the brochure was good. They buy after an incident, an audit finding, an insurer's questionnaire or a prime contractor's flow-down. Your pipeline is the list of companies that just received one of those — and that list changes every morning.
Also called: MSSP · cybersecurity service provider · CSSP · SOC-as-a-service provider · MDR provider
Opportunities scored for how you sell
Every signal is scored against the opportunity categories the engine tracks. For MSSPs, these are the ones that turn into revenue:
- Cybersecurity
- Compliance & Governance
- Backup, DR & Business Continuity
- IT Service Management (ITIL)
- Cloud & Infrastructure Services
A dated reason to call
- A breach or ransomware leak-site posting names the company
- Their attack surface shows an actively exploited CVE
- A compliance deadline — CMMC, HIPAA, PCI, a state privacy law — reaches their sector
- A cyber-insurance renewal or a new security-leadership hire is posted
- They win a government contract that carries security requirements
Why the generic tools miss your buyers
Generic intent data cannot see a leak-site posting, an exposed CVE or a DFARS clause in a contract award — the three triggers that actually open a security conversation.
Lead Signals is sold by territory, not per lead. Claim a metro exclusively and every in-market buyer there is yours alone — or share one and still beat everyone prospecting blind. Every territory includes Sales Playbook credits, so the agent briefs you on the buyers it finds. See territory pricing.
The B2B industries your buyers are in
Sell them IT. Then help them grow.
Most of the companies Lead Signals surfaces are not technology companies — they are the accountants, brokers, contractors and manufacturers in your territory who need IT. Those same industries are where Prospecting Pros, Marketopia's B2B growth engine, runs pipeline for its own clients. When a signal in your feed lands in one of these industries, it is tagged, so you can sell them IT today and refer them for growth tomorrow.
- Commercial insurance brokers
- CPA & outsourced accounting
- Commercial janitorial & facility services
- Staffing & recruiting
- Commercial HVAC & mechanical
- Commercial electrical & plumbing
- Business & corporate law
- Specialty construction
- Industrial manufacturing & distribution
- Commercial property services